I'VE SEEN ENOUGH
LET'S SEE SOME MORE
Rebranding the old ASDA Lager to give it a new life.
Young adults love being themselves, are energetic, ambitious, and effervescent. I rebranded ASDA Lager to exude this through its fizzy nature. The new age lager is inspired by that bubbly fizz that is a prominent feature of young adults today.
Live Life, Love Lager
Representing the hip and carefree spirit of young adults.
Changing the perception using chic colours and imagery.
Tapping into this bubbly energy, I used neon shades and semitransparent visual elements to bring across ASDA Phantom Fizz- a bold, edgy drink for the new generation of cool young adults. Individuality is at its core, represented by a diverse array of bubbles which ultimately shows that this drink is crafted for everyone.
ASDA PHANTOM FIZZ
SOUNAK RAY