I'VE SEEN ENOUGH
LET'S SEE SOME MORE
Reinventing Avril Lavigne's merchandise line with more punk flavours for her galaxy of fans.
Avril Lavigne has a legacy of enthralling fans worldwide with her pop music. The multi-award-winning star has come to be known as the Pop Punk Queen. The team of Sounak, Sophie, Ally, Kerrie, Olivia, and Alex drew inspiration from her nickname and created a punk visual identity that could be used on a plethora of products to create a bigger buzz among new age fans.
A visual identity built on illustration which brings out its punk persona.
Avril's personality- the bold, edgy sides of it- is best represented using rough, handmade illustrations and colours which scream punk.
An array of merch that appeals to younger fans.
Merchandise is always hot property. People love to collect them. This collection has some of the most unique and contemporary merch which shout out to music fans all over the globe. There is something in store for everyone.
AVRIL LAVIGNE
SOUNAK RAY