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I'VE SEEN ENOUGH

LET'S SEE SOME MORE 

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Imagining a rejuvenated packaging for Fairy to provide a more robust feel to it.

Fairy is a well-known cleaning agent. However, there are many other agents which offer a similar service and use a similar, generic visual language. This is where I made the difference by repackaging Fairy, building on its legacy of trust, by designing an adventurous visual language for vibrant new-age consumers.

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Go make a mess with confidence.

Let's face it, hardly anyone ever enjoys cleaning. This is where the upbeat attitude of the new Fairy makes cleaning more enjoyable.

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Wiping off the mundane style to adopt a new and minimalistic logo, worthy of the trust.

The logo is representative of the calming influence Fairy will have when it provides support amidst all the chaos that fills our minds upon seeing a dirty sink.

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FAIRY

SOUNAK RAY

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