I'VE SEEN ENOUGH
LET'S SEE SOME MORE
Designing a brand identity that exemplifies a high-end look and feel of traditional Indian clothing, while embracing its uniqueness essence.
Maniila brings together the best of Indian textiles, through their pledge to support local craftspeople. The family business providing a unique delivery system that connects makers with customers aims to kick off and spread its wings far and wide. Thus, the branding reflects the vision of connectivity and quality.
You are what you wear
Many times people may be curious about something new and may want to try it out. When exploring the unknown, they tend to search for recognizable features or familiar tell-tales. The colours and visual appeal are reassuring because consumers of clothing often associate certain materials with these colours and they are some of the most popular materials.
Interpersonal connections
The wordmark with the two i's facing each other advertises the emphasis on the personalized relation between the brand and the consumer in a minimalistic manner.
MANIILA
SOUNAK RAY