I'VE SEEN ENOUGH
LET'S SEE SOME MORE
A new beginning for Post Office, centered around local communities.
Post Office is an entity with 370 years of history behind it. But it is quickly becoming old-fashioned and so I drew inspiration from its legacy of service to local communities and unique qualities to recreate a new Post Office for a more tech-savvy generation.
The Key: a friendly and youthful icon of an elegant wordmark, upholding a legacy while looking at the future.
Unlocking the myriad of services offered by Post Office + for every section of the community using the plus icon and the passionate pink in a variety of ways.
A welcoming design strategy which places Post Office + at the heart of the community
"Heart of the Community" is a declaration of welcome- to the dreamers, the seekers, and the doers. This invitation embraces differences and promotes inclusivity while reestablishing the heritage of Post Office as an all-weather companion no matter where one may be.
POST OFFICE +
SOUNAK RAY